PPC campaigns for Healthcare Providers & Medical Practices

Harness the power of strategic keyword targeting to ensure your services are prominently featured when potential patients search for relevant healthcare information. Our team conducts in-depth research to identify the keywords that matter most to your practice, optimizing your healthcare provider specific PPC campaign for maximum visibility and impact of your medical practices.

Crafting compelling medical practice specific ad copy is an art, and at Praxiswiz, it's a cornerstone of our PPC search campaign strategy. We create Google ads that not only capture attention but also resonate with your target audience. By highlighting your unique offerings, expertise, and commitment to patient care, we drive clicks that translate into meaningful patient engagements.

Our approach is not just about launching campaigns; it's about continuous refinement for optimal performance. We implement robust tracking mechanisms, analyze data insights, and make data-driven decisions to ensure your PPC campaigns evolve with the ever-changing digital landscape.

The patient's journey doesn’t end with a click. Praxiswiz designs custom landing pages that guide visitors seamlessly from initial interest to taking desired actions, whether it's scheduling appointments, contacting your practice, or exploring specific services. Our patient-centric approach ensures a positive online experience for potential patients.

Transparency is key. Praxiswiz provides clear and detailed reports on campaign performance, ensuring you have a comprehensive understanding of your return on investment (ROI). We work collaboratively to maximize the impact of your budget and achieve tangible results.

Search ads are text-based ads that appear on search engine results pages (SERPs) when patients search for specific specialty. They have high intent as users are actively searching for information. According to survey, the average click-through rate (CTR) for search ads across all industries is 1.91%. Google Ads dominates the search advertising market, with over 90% of the global search engine market share.

In-stream ads are video ads that appear before, during, or after a video on platforms like YouTube. They offer high engagement as they capture users' attention while they are actively consuming video content. According to Google, YouTube reaches more 18-49 year-olds than any cable network in the U.S. In-stream ads can be skippable or non-skippable, with skippable ads typically having higher engagement rates.

Display ads are visual ads that appear on websites within the Google Display Network. They offer broad reach and are effective for brand awareness and remarketing. The average CTR for display ads is around 0.35%, according to a survey. Display ads can be targeted based on demographics, interests, and browsing behaviour.

Call ads are mobile ads that include a clickable phone number, allowing users to directly call the advertiser. They are highly effective for practices that rely on phone calls for leads or conversions, such as local care providers. According to Google, 70% of mobile searchers call a business directly from search results. Call ads can be enhanced with features like call tracking and call recording to measure campaign effectiveness and improve performance.